Research and Markets: China Consumer Electronics Report Q2 2011.

M2 PRESSWIRE-March 10, 2011-: Research and Markets: China Consumer Electronics Report Q2 2011(C)1994-2011 M2 COMMUNICATIONS

RDATE:10032011

Dublin - Research and Markets (http://www.researchandmarkets.com/research/cd233d/china_consumer_ele) has announced the addition of the "China Consumer Electronics Report Q2 2011" report to their offering.

The China Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on China's consumer electronics industry.

Chinas consumer electronics devices market, defined to include computing devices, mobile handsets and video, audio and gaming products, is estimated to be worth about US$184.0bn in 2011, and this is expected to increase to US$258.4bn by 2015. In 2010, consumer electronics sales were robust, boosted by strong sales during the Chinese New Year and Mid-Autumn Festival peak shopping seasons. Sales of smartphones grew strongly, with shipments projected to increase 68% in 2010, although a significant portion of sales will inevitably be accounted for by grey market devices.

A second phase of the governments rural consumer electronics subsidy programme drove sales of flatscreen TV sets and other products in the second half of the year in rural areas. Spending on consumer electronics products is projected to grow at a CAGR of 8.9% through 2015, with demand for computers and TV sets in rural areas and tier-three to tier-six cities a key driver, along with the increased popularity of high-end items such as flat-screen TV sets, 3G mobile handsets and smartphones.

Computers:

Computers accounted for about 38% of Chinas consumer electronics spending in 2010. BMI forecasts Chinese domestic market computer hardware sales (including notebooks and accessories) of US$70.3bn in 2011, up from US$62.9bn in 2010. Computer hardware CAGR for 2011-2015 will be about 12%. The governments rural computer subsidy programme will act as a significant driver, along with falling prices.

AV:

AV devices accounted for about40% of Chinese consumer electronics spending in 2010. Chinas domestic video, audio and gaming device market is projected to grow at a CAGR of 7.0% between 2011 and 2015, up to a value of US$96.9bn. About 42mn LCD TV set units are projected to be sold in 2011, with strong double-digit growth as Chinese consumers demonstrate a preference for larger screen sizes and internet-enabled TV sets.

Mobile Handsets:

Chinas mobile handset sales accounted for about 24% of Chinese consumer electronics spending in 2010. Total Chinese market handset sales are expected to grow at a CAGR of 10.2% to 446mn units in 2015. The rural market will be the main source of subscriber growth, while vendors will also focus a rapidly expanding 3G handset market and demand for smartphones, which currently accounts for about 20% of Chinese handset sales.

Key Topics Covered:

Executive Summary

- Computers

- AV

- Mobile Handsets

SWOT Analysis

- China Consumer Electronics Market SWOT

- China Electronics Industry SWOT

- China Political SWOT

- China Economic SWOT

- China Business Environment SWOT

Asia Business Environment Ratings

Market Overview

- Government Authority

- Hong Kong

Consumer Electronics Market

- Computers

- Table: Computers Demand

- AV

- Table: AV Demand

- Mobile Handsets

- Table: Handsets Demand

Consumer Electronics Industry

- Table: IT Industry Overview

- Table: Chinas IT & Electronics Industry Revenue Breakdown By Sector

- Table: Chinas IT & Electronics Industry Output Breakdown By Product

- Table: Development Of Chinas Scale Electronics & Information Manufacturing In Different Regions, January-May 2009

- Table: Semiconductors Demand

- Computers

- Video, Audio And Gaming

- Mobile Handsets

Industry Forecast Scenario

- Table: Consumer Electronics Overview

- Industry Developments

Macroeconomic Forecast

- Table: China Economic Activity

Competitive Landscape

- Computers

- Handsets

- AV

Domestic Company Profiles

- Semiconductor International Manufacturing Corp Public: HKEX, NYSE

- Lenovo

BMI Methodology

- How We Generate Our Industry Forecasts

- Electronics Industry

- Sources

For more information visit http://www.researchandmarkets.com/research/cd233d/china_consumer_ele

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Research and Markets,

Laura Wood,

Senior Manager.

press@researchandmarkets.com

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